With a history of 120 years Indiska is one of Sweden's oldest lifestyle brands.

Here you’ll find a unique offering of fashion, interior and accessories products with inspiration from all around the world combined with the typical Scandinavian style. With a lot of love create our designers timeless pieces with a unique design. We are well-known for our unique prints which of many are painted by hand by our print designers. In our interior section, we put extra value in handcrafted products, where the furniture is handmade and our home textiles are printed with a traditional block printing technique.

It all started when Mathilda Hamilton, a missionary with great social community engagement, got inspired during her trips to India. There she collected pieces that later were exhibited and sold at her newly started ‘Indiska Utsällningen’ - the Exhibition of India. The next owner, Åke Thambert, took over and developed Indiska into the well-known lifestyle brand that we are today. He was early on using natural materials and broadened the assortment with more interior and clothes for both women, men and children – all in a colourful and bohemian style.

Karin Lindahl bought Indiska in 2017 as a single owner and become the CEO at the same time. Karin brought Indiska to the next level with a new assortment, updated sizing and an updated e-commerce site. After tough years followed by the pandemic and large external factors, Indiska Magasinet went bankrupt in October 2022. The brand was bought by Färna Invest AB which created the new company Indiska 1901. Yvonne Magnusson-Norling started as the new CEO on the 9th of January 2023. 

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Girl leaning on a table wearing Indiskas pink Nola dress